Thinking Ahead.
Customer experience, loyalty, and the AI era.
A new post every week — drawn from Joseph's current research and the ideas shaping his presentations.
1127 posts in the archive
Earlier writing.
Page 36 of 57
- Oct 11, 2017
Empathy and Connection: The Not So Secret Weapons for Customer Experience and Life Success
While in Las Vegas last week in the immediate aftermath of one America’s most horrific mass shootings, I was overcome by a myriad of emotions. Beyond obvious and deep sorrow, I was struck by confusion over the intentions of the perpetrator and…
- Oct 4, 2017
{Infographic} The Risk of Excellence: Avoiding Customer Experience Mediocrity
- Oct 3, 2017
The Risk of Excellence: Avoiding Customer Experience Mediocrity
Some years ago, I had the good fortune of working on an article draft with John Timmerman and Curt Coffman. John is currently Executive Director of Digital Transformation at Gallup and Curt has co-authored perennial bestselling books like First…
- Sep 27, 2017
{Infographic} Not Just Fast: Understanding a Responsive Experience
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- Sep 26, 2017
Not Just Fast: Understanding a Responsive Experience
As a customer experience consultant, I find myself working with leaders across the globe and across business sectors on some very familiar themes; needs fulfillment, customer effort reduction, surprise and delight, etc. One of those bedrock issues…
- Sep 20, 2017
{Infographic} Keeping the Attention of Your Audience
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- Sep 19, 2017
Keeping Your Audience's Attent…Look There’s a Squirrel
Well, it’s officially over…your attention span that is! I’m not sure if you are still reading given recent findings on just how short attention spans have become but here goes... I knew things had gotten bad back in 2015 when I read an article in…
- Sep 14, 2017
{Infographic} When It Matters Most
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- Sep 13, 2017
When It Matters Most: Customer Experience With the Fury of a Hurricane
Despite all of the great accomplishments achieved by women and men, we have yet to match the raw force of nature fully. I was reminded of this when I met Hurricane Irma this week shielded from her wrath only by stone, glass, and metal. On balance I…
- Sep 6, 2017
{Infographic} It's Time for Design Thinking
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- Sep 5, 2017
Shedding Your Implicit Bias: It's Time for Design Thinking
Isn’t the world amazing! Despite the recent floods, nuclear tension, and political divide in the United States, I continue to be in wonder of the kindness and compassion demonstrated by absolute strangers to flood victims. I also marvel at the way…
- Sep 1, 2017
{Guest Post} Customer Service May Be Killing Trust in Your Brand
spent first innovation save do A guest post by Barbara Brooks Kimmel: Who hasn’t , wasted time on the phone attempting to resolve a problem with a company whose brand is meant to enhance, not detract from your life? My guess is you have. Comcast,…
- Aug 30, 2017
{Infographic} Leading with the Good: A Must have for Customer Experience Success
- Aug 29, 2017
Leading with the GOOD: A must have for customer experience success
I am convinced that if you want to offer consistently outstanding customer experiences, you will need to align your organization around a fundamental belief. Namely, that “people are intrinsically good.” Okay, this blog may seem a bit esoteric and…
- Aug 23, 2017
{Infographic} Big Data to the Rescue of the Passenger Experience?
- Aug 22, 2017
United Airlines: Big Data to the Rescue of the Passenger Experience?
It’s hard to believe it has been seven months since United Airlines faced the first of three monumental customer experience debacles. Here’s a walk down that pothole-riddled memory lane: In fairness, other airlines have faced similar flight delays…
- Aug 17, 2017
{Infographic} Guilt or Greatness?
- Aug 15, 2017
Guilt or Greatness? Associations that Affect Customer Perception
When I was a kid, one of my mother’s favorite “mom-isms” was… tell me who you run around with and I will tell you what you are . Like many of my mom’s seemingly esoteric pearls of wisdom, that phrase was probably lost on me in my youth. Today,…
- Aug 9, 2017
{Infographic} Differentiation Strategy: Flying on Segmentation, Experience Design, & Relevant Messaging
- Aug 8, 2017
Differentiation Strategy: Flying on Segmentation, Experience Design, & Relevant Messaging
There must be something wrong with me. I am generally content with my airline experiences and I have a lot of them. I’ve also been willing to forgive many of the service breakdowns I’ve experienced as a traveler - as long as I can get to my venue…

Joseph Michelli
Bestselling author of twelve books on Starbucks, Ritz-Carlton, Mercedes-Benz, Zappos, Airbnb, UCLA Health, and One Medical. Top 5 Global CX Thought Leader for ten consecutive years.
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