Thinking Ahead.
Customer experience, loyalty, and the AI era.
A new post every week — drawn from Joseph's current research and the ideas shaping his presentations.
1139 posts in the archive
Earlier writing.
Page 21 of 57
- Nov 30, 2021
From Promises to Commitments | How to Drive Delight the Mercedes-Benz Way
For context and based on requests, I'm in the process of presenting key concepts from my ten McGraw-Hill customer experience and leadership books. This is the first in the five-post series, "How to Drive Delight the Mercedes-Benz Way." In my book,…
- Nov 16, 2021
Cherish and Challenge Your Legacy | How to Deliver World-Class Customer Experiences – Leading the Starbucks Way
This is the final post in a 5-post series about my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People . In the context of Cherish and Challenge Your Legacy , I asked, then CEO of Starbucks,…
- Nov 9, 2021
Mobilize the Connection | How to Deliver World-Class Customer Experiences – Leading the Starbucks Way
This is the fourth in a 5-post series and we're continuing on through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People . In the context of my principle, Mobilize…
- Nov 2, 2021
Reach for Common Ground | How to Deliver World-Class Customer Experiences – Leading the Starbucks Way
This is the third in a 5-post series, How to Deliver World-Class Customer Experiences – Leading the Starbucks Way , as we continue through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your…
- Oct 26, 2021
Love to be Loved | How to Deliver World-Class Customer Experiences – Leading the Starbucks Way
This is the second in a 5-post series, “How to Deliver World-Class Customer Experiences – Leading the Starbucks Way ." In this installment, we continue to explore business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with…
- Oct 19, 2021
Savor and Elevate | How to Deliver World-Class Customer Experiences – Leading the Starbucks Way
For context and based on requests, I’m in the process of presenting key concepts from my ten McGraw-Hill customer experience and leadership books. This is the first in a five-post series, “How to Deliver World-Class Customer Experiences – Leading…
- Oct 12, 2021
Success Requires Community Engagement | Customer Experience Excellence – The Airbnb Way
This is the final post in my series titled – “Customer Experience Excellence – The Airbnb Way." This week we continue to journey through key concepts found in my 10 leadership books, as we finish our quick review of my book titled The Airbnb Way - 5…
- Oct 5, 2021
Empowerment is More than a Management Catchphrase | Customer Experience Excellence – The Airbnb Way
This is the fourth in a 5-post series titled "Customer Experience Excellence – The Airbnb Way." This week we continue to journey through key concepts found in my 10 leadership books by diving back into our cursory review of my book titled The Airbnb…
- Sep 28, 2021
Everyone is in the Hospitality Business | Customer Experience Excellence – The Airbnb Way
This is the third in a 5-part series. This week we continue to journey through key concepts found in my 10 leadership books. Let’s rejoin our brisk review of my book titled The Airbnb Way - 5 Leadership Lessons for Igniting Growth through Loyalty,…
- Sep 21, 2021
Trust is the Currency of Relationships | Customer Experience Excellence – The Airbnb Way
This is the second in a 5-post series. This week we continue to journey through key concepts found in my 10 leadership books and pick up our exploration of my book titled The Airbnb Way - 5 Leadership Lessons for Igniting Growth through Loyalty,…
- Sep 14, 2021
Create Belonging | Customer Experience Excellence – The Airbnb Way
This is the first in a 5-post series. Before I dive in, please allow me to offer some context. Usually, each content series centers around a central theme. For example, my last series looked at research and tools to drive employee engagement.…
- Aug 31, 2021
How to DRIVE employee engagement (part 2) | Customer Experience IS Team Member Experience
This is the final post in a series titled "Customer Experience IS Team Member Experience." Given the current challenges of attracting and retaining employees and the resulting impact of those challenges on customer experience delivery, this series…
- Aug 24, 2021
How to DRIVE employee engagement (part 1) | Customer Experience IS Team Member Experience
This is the fifth post in a series titled "Customer Experience IS Team Member Experience." As this post's name implies, there are many best practices when it comes to increasing employee engagement (EE). For our purposes, I’ll stick with…
- Aug 17, 2021
What are the REAL benefits of employee engagement? | Customer Experience IS Team Member Experience
This is the fourth post in a series titled "Customer Experience IS Team Member Experience." Earlier posts in this series looked at employee engagement's research history, defined it in behavioral and attitudinal terms, and reviewed commercial and…
- Aug 10, 2021
How do you know if they are engaged? | Customer Experience IS Team Member Experience
This is the third post in a series titled "Customer Experience IS Team Member Experience." As promised, this week we will look at how to best measure attitudinal and behavioral elements of employee engagement or EE. In his research summary on EE,…
- Aug 3, 2021
Vigor, Dedication, and Absorption | Customer Experience is the Result of Team Member Experience
This is the second post in a series titled "Customer Experience is the Result of Team Member Experience." Before I launch into an expansion of employee engagement research, I thought I'd share the real-world impact of employee disengagement and…
- Jul 27, 2021
What's Science Got to Do with It? | Customer Experience IS Team Member Experience
I worry that some human-focused leaders and consultants veer a bit too far away from research and data when it comes to understanding team member and customer behaviors. Amid extreme staffing challenges, I have read and heard a lot of employment guidance that runs in opposition to the science behind employee engagement.
- Jul 20, 2021
Reflect and Integrate | Mindset & Agility – The Rocket Fuel for Customer Experience Success
This is the last post in a series titled Mindset & Agility – The Rocket Fuel for Customer Experience Success. In my last couple of posts, I unpacked the first six skills outlined in Professor W. Warner Burke's research-based model of learning…
- Jul 13, 2021
Take Risks and Reach Out | Mindset & Agility – The Rocket Fuel for Customer Experience Success
This is the next to the last post in a series titled "Mindset & Agility – The Rocket Fuel for Customer Experience Success." In my last post, I started unpacking skills outlined in Professor W. Warner Burke's research-based model of learning agility.…
- Jun 29, 2021
How to Learn and Lead with Agility | Mindset & Agility – The Rocket Fuel for Customer Experience Success
In my last post, I spotlighted social psychologist Carol Dweck's landmark work on growth mindset and offered a link between her research and customer experience excellence. Building on Dr. Dweck's findings, let's dive into the first of three posts…

Joseph Michelli
Bestselling author of twelve books on Starbucks, Ritz-Carlton, Mercedes-Benz, Zappos, Airbnb, UCLA Health, and One Medical. Top 5 Global CX Thought Leader for ten consecutive years.
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