Thinking Ahead.
Customer experience, loyalty, and the AI era.
A new post every week — drawn from Joseph's current research and the ideas shaping his presentations.
1126 posts in the archive
Earlier writing.
Page 21 of 57
- Aug 17, 2021
What are the REAL benefits of employee engagement? | Customer Experience IS Team Member Experience
This is the fourth post in a series titled "Customer Experience IS Team Member Experience." Earlier posts in this series looked at employee engagement's research history, defined it in behavioral and attitudinal terms, and reviewed commercial and…
- Aug 10, 2021
How do you know if they are engaged? | Customer Experience IS Team Member Experience
This is the third post in a series titled "Customer Experience IS Team Member Experience." As promised, this week we will look at how to best measure attitudinal and behavioral elements of employee engagement or EE. In his research summary on EE,…
- Aug 3, 2021
Vigor, Dedication, and Absorption | Customer Experience is the Result of Team Member Experience
This is the second post in a series titled "Customer Experience is the Result of Team Member Experience." Before I launch into an expansion of employee engagement research, I thought I'd share the real-world impact of employee disengagement and…
- Jul 27, 2021
What's Science Got to Do with It? | Customer Experience IS Team Member Experience
I worry that some human-focused leaders and consultants veer a bit too far away from research and data when it comes to understanding team member and customer behaviors. Amid extreme staffing challenges, I have read and heard a lot of employment guidance that runs in opposition to the science behind employee engagement.
- Jul 20, 2021
Reflect and Integrate | Mindset & Agility – The Rocket Fuel for Customer Experience Success
This is the last post in a series titled Mindset & Agility – The Rocket Fuel for Customer Experience Success. In my last couple of posts, I unpacked the first six skills outlined in Professor W. Warner Burke's research-based model of learning…
- Jul 13, 2021
Take Risks and Reach Out | Mindset & Agility – The Rocket Fuel for Customer Experience Success
This is the next to the last post in a series titled "Mindset & Agility – The Rocket Fuel for Customer Experience Success." In my last post, I started unpacking skills outlined in Professor W. Warner Burke's research-based model of learning agility.…
- Jun 29, 2021
How to Learn and Lead with Agility | Mindset & Agility – The Rocket Fuel for Customer Experience Success
In my last post, I spotlighted social psychologist Carol Dweck's landmark work on growth mindset and offered a link between her research and customer experience excellence. Building on Dr. Dweck's findings, let's dive into the first of three posts…
- Jun 22, 2021
Why Customer Experience Equals Open Mindset | Mindset & Agility – The Rocket Fuel for Customer Experience Success
This is the fourth post in a series titled Mindset & Agility – The Rocket Fuel for Customer Experience Success. To date in the series, I have gently borrowed concepts from Roger von Oech’s classic book A Whack on the Side of the Head and repurposed…
- Jun 15, 2021
Remove the NOT | Mindset & Agility – The Rocket Fuel for Customer Experience Success
This is the third post in a series titled Mindset & Agility – The Rocket Fuel for Customer Experience Success. For two weeks, I've focused on innovation tips from the classic book A Whack on the Side of the Head by Roger von Oech. I'll finish…
- Jun 8, 2021
Embrace Ambiguity, Failure, and Fun | Mindset & Agility – The Rocket Fuel for Customer Experience Success
This is the second post in a series titled Mindset & Agility – The Rocket Fuel for Customer Experience Success. Last week, we started picking mental locks outlined in Roger von Oech's classic book A Whack on the Side of the Head . This week we’ll…
- Jun 1, 2021
There’s More than One Way | Mindset & Agility – The Rocket Fuel for Customer Experience Success
In 1983, while pursuing a Ph.D. at the University of Southern California, I got a creative nudge from the book A Whack on the Side of the Head – How You Can Be More Creative . The book's author, Roger von Oech (who received his Ph.D. from Stanford…
- May 25, 2021
World-Class CX Leaders | Zameer Kassam Fine Jewelry
Recently, I have been asked to highlight companies that demonstrate breakthrough customer experience (CX) innovation. So, before I launch into another series of posts, I'll highlight a world-class CX leader named Zameer Kassam Fine Jewelry. I won't…
- May 18, 2021
Deliver 5 Levels of Value | Team Member and Customer Experience Value
Fairly early in my career, I was fortunate to happen upon customer value theories and research conducted by Professors Sheth, Newman, and Gross. In their book, Consumption Values and Market Choices – Theory and Application, these authors reviewed…
- May 11, 2021
Find the Value in the Data | Team Member and Customer Experience Value
Zeuss Karravala, a principal analyst at ZK Research, shared results from a recent study his company conducted which showed “two-thirds of millennials admitted to changing loyalties to a brand because of a single bad experience.” Zeuss also noted the…
- May 4, 2021
It’s Not What You Value | Team Member and Customer Experience Value
I’ve just previewed a recently released book titled Business Model Shifts – Six Ways to Create New Value for Customers . The authors who are associated with Business Model Inc. suggest that business leaders must shift their perspective from what…
- Apr 27, 2021
Think Efficiency and Effectiveness | Team Member and Customer Experience Value
This is the third post in a series titled "Team Member and Customer Experience Value." Writing for the online magazine Simplicable , technologist John Spacey defines value creation as “any process that creates outputs that are more valuable than its…
- Apr 20, 2021
It’s Not About Price. It’s About Perceived Value. | Team Member and Customer Experience Value
This is the second post in a series titled "Team Member and Customer Experience Value." This installment is titled "It’s Not About Price. It’s About Perceived Value.” In the first post in this series, I covered six components of value creation and…
- Apr 13, 2021
What's Value Got to Do With It | Team Member and Customer Experience Value
How do you create value for team members and customers? This is the first post in a series titled "Team Member and Customer Experience Value." In my recently released book titled Stronger Through Adversity , I wrote that “at its core, business is…
- Apr 6, 2021
Make it Simpler & Less Cluttered
According to retired four-star general Colin Powell, “Great leaders are almost always great simplifiers, who can cut through argument, debate, and doubt to offer a solution everybody can understand.” I would argue extraordinary customer experience…
- Mar 30, 2021
Faster into the Future | How to Deliver Memorable Experiences in a Pandemic and Post-Pandemic World
Racecar driver Mario Andretti once said that “if everything seems under control you are not going fast enough.” His words are appropriate for automobile racing and apply to customer experience delivery as well. Tidio recently conducted a study of…

Joseph Michelli
Bestselling author of twelve books on Starbucks, Ritz-Carlton, Mercedes-Benz, Zappos, Airbnb, UCLA Health, and One Medical. Top 5 Global CX Thought Leader for ten consecutive years.
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