Thinking Ahead.
Customer experience, loyalty, and the AI era.
A new post every week — drawn from Joseph's current research and the ideas shaping his presentations.
1139 posts in the archive
Earlier writing.
Page 7 of 57
- Oct 2, 2024
Customer Experience (CX) Day - Celebrating the Power of Partnership
About 18 months ago, Dr. Joseph Hopkins, President of Campbellsville University , contacted me to discuss elevating servant leadership and, more specifically, to explore how we might partner to develop service excellence curricula and programs.…
- Sep 26, 2024
Are you a Lovemark? The Journey to Becoming a Beloved Brand (infographic)
In this week’s blog, I discussed about elevating your business to beloved brand status. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team,…
- Sep 25, 2024
Are you a Lovemark? The Journey to Becoming a Beloved Brand
So would you? Would you have your wedding at Starbucks? How about your reception? Let's switch venues: how about at Taco Bell or Subway? While I have never heard of a Taco Bell reception, I have been tracking the phenomenon of Starbucks weddings and…
- Sep 19, 2024
Defying Expectations - The Power of Vision, Purpose, and Dedication (Infographic)
In this week’s blog, I discussed about inspiring your team through vision, purpose, and dedication. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about…
- Sep 18, 2024
Defying Expectations - The Power of Vision, Purpose, and Dedication
Ernie Andrus, a World War II Navy veteran, has accomplished age and convention-defying goals. At 90 , Ernie set out to break the record for the oldest man to run across America, previously held by a 73-year-old. Ernie shattered that record and…
- Sep 12, 2024
Your Customers Are Changing Fast, Are You? (Infographic)
In this week’s blog, I discussed about effectively adapting to changing customer needs and preferences. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more…
- Sep 11, 2024
Your Customers Are Changing Fast, Are You?
In my years as a consultant for Starbucks and author of two books about them, The Starbucks Experience and Leading the Starbucks Way , I’ve seen firsthand how the company has continuously adapted to changing customer preferences. Under Howard…
- Sep 5, 2024
Artificial Intelligence is NOT a Customer Experience Panacea: Beware the Privacy and Operational Pitfalls (Infographic)
In this week’s blog, I discussed about effectively blending AI and human service delivery. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team,…
- Sep 4, 2024
Artificial Intelligence is NOT a Customer Experience Panacea: Beware the Privacy and Operational Pitfalls
Undeniably, AI and data analytics are enhancing customer service and operational efficiency; however, their use is fraught with significant ethical and legal challenges, particularly concerning customer privacy and data usage. Patagonia , renowned…
- Aug 29, 2024
Birds of Different Feathers SHOULD Flock Together: The Power of Strategic Partnerships for Sustainable Growth (Infographics)
In this week’s blog, I discussed about creating unexpected and mutually beneficial partnerships. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our…
- Aug 28, 2024
Birds of Different Feathers SHOULD Flock Together: The Power of Strategic Partnerships for Sustainable Growth
The recently announced partnership between Starbucks and Mercedes-Benz definitely grabbed my attention. I've consulted for and written about both brands but had yet to conceptualize them working together. This somewhat unusual partnership addresses…
- Aug 22, 2024
Where is Your Customer Experience Going?: Enhancing Customer Engagement through Journey Mapping (Infographic)
In this week’s blog, I discussed about successful customer journey mapping. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit…
- Aug 21, 2024
Where is Your Customer Experience Going?: Enhancing Customer Engagement through Journey Mapping
Sometimes, we are too close to something – a process, an idea, a product, or a service – to see it with accurate, objective clarity and perspective. This can be especially (and paradoxically) true when a notion leaps from our brains. We think we…
- Aug 15, 2024
Valued but Not Equal - A Case for Customer Segmentation (Infographic)
In this week’s blog, I discussed about effective customer segmentation. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit…
- Aug 14, 2024
Valued but Not Equal - A Case for Customer Segmentation
Customers aren’t always right and certainly don't contribute equally to your business's success, but…customers always pay your bills! I am struck by two groups of business leaders – those who treat customers as an afterthought to profits or products…
- Aug 8, 2024
Walking Your Talk: Cultivating Authentic Customer Service (Part 2 of 2) (Infographic)
In this week’s blog, I discussed about cultivating authentic customer service. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please…
- Aug 7, 2024
Walking Your Talk: Cultivating Authentic Customer Service (Part 2 of 2)
Let's build on last week's post, which focused on authentic customer experiences provided by legendary brands I've worked with and written about, such as the Ritz-Carlton Hotel Company , Zappos , and Starbucks . Becoming known for extraordinary…
- Aug 1, 2024
Walking Your Talk: Cultivating Authentic Customer Service (Part 1 of 2) (Infographic)
In this week’s blog, I discussed about cultivating authentic customer service. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please…
- Jul 31, 2024
Walking Your Talk: Cultivating Authentic Customer Service (Part 1 of 2)
I have often suggested that a measure of a person and a brand is what people say about you when you are not around. My book "The Zappos Experience" includes many customer voices demonstrating how people talk about service brands that authentically…
- Jul 25, 2024
Everyone is Responsible for Customer Calm (Part 2 of 2) - Infographic
In this week’s blog, I discussed about ensuring you deliver peace of mind to your customers. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our…

Joseph Michelli
Bestselling author of twelve books on Starbucks, Ritz-Carlton, Mercedes-Benz, Zappos, Airbnb, UCLA Health, and One Medical. Top 5 Global CX Thought Leader for ten consecutive years.
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