Thinking Ahead.
Customer experience, loyalty, and the AI era.
A new post every week — drawn from Joseph's current research and the ideas shaping his presentations.
1139 posts in the archive
Earlier writing.
Page 38 of 57
- Jul 11, 2017
CAIO or NO CAIO: Customer Experience Depends Upon Structuring People to Manage Information
I first heard about “ it” in a Harvard Business article in 2016 and subsequently have been asked about “it ” by clients and colleagues alike. “ It” is yet another entrant into the C-suite. “It“ (actually a she or he) is a Chief AI Officer (CAIO).…
- Jul 4, 2017
{Infographic} Customer Value - Expanding across the 12 Standard Forms of Value
- Jul 4, 2017
Customer Value: Expanding Across the 12 Standard Forms of Value
Great leaders often ask me to help them create “customer value”, while others ask me to help them create “profit.” For me, the only way to generate sustainable profit is by developing a core competency for customer value creation. Chasing profits is…
- Jun 29, 2017
{Infographic} Customer Experience and Value Add
- Jun 28, 2017
Customer Experience and Value Add: Make it Personal, Emotional, and Sensory
Being raised in an emotionally expressive Italian family, it’s no wonder that I’ve been attracted to the emotional side of business and the importance of “emotional value” in customer experience creation. Over the years, I’ve gravitated toward…
- Jun 22, 2017
Infographic: Customer Experience Creation: Give 'em a Reason to Hire & Keep You
- Jun 22, 2017
Infographic: Customer Experience Creation: Give 'em a Reason to Hire & Keep You
- Jun 20, 2017
Customer Experience Creation: Give ’em a Reason to Hire and Keep You
Would you eat at a restaurant where no human employees are present? Ten years ago I couldn’t have imagined I would ask such a question. Now, I am saying “yes” to that inquiry! In case you missed it there is such a restaurant it is called Eatsa .…
- Jun 14, 2017
{Infographic} Customer Experience Speaker, Consultant, Author, or ... A Robot
- Jun 13, 2017
Customer Experience Speaker, Consultant, Author OR…A Robot
At first, I didn’t have the heart to place my various occupational titles in the search field. I was afraid I’d find I’d already been replaced. However, a wave of courage washed over me and I went boldly into the unknown. Whew…as an author I might…
- Jun 8, 2017
{Infographic} Service Delivered: Timeless Change
- Jun 7, 2017
Service Delivered: Timeless Change!
Now, when it comes to customer service, home delivery (in keeping with the lyrics of a Peter Allen song) represents something “old,” which has been repurposed through digital technology, “to be new again.”
- Jun 2, 2017
Lessons from a Young Leader
I’ve been a life-long student of leadership! Fortunately, I have worked with CEOs from some of the world’s most amazing companies - Mercedes-Benz, The Ritz-Carlton Hotel Company, Zappos, and Starbucks just to name a few. One of the things I’ve…
- May 31, 2017
{Infographic} Looking beyond the obvious: spotting customer experience subtleties
- May 30, 2017
Looking Beyond the OBVIOUS: Spotting Customer Experience SUBTLETIES
It doesn’t take a rocket scientist to identify the obvious trend away from brick and mortar in favor of online purchasing . Store closings, layoffs, and predictions of doom haunt many traditional retailers such as the Sears Holding Corporation…
- May 25, 2017
{Infographic} Once Upon a Time People Assisted One Another...
- May 23, 2017
Once Upon a Time People Assisted One Another…
It seems like every week I read something like: Or… Technology investments and futuristic predictions of a world where virtually all service is done by undetectable robots are both intriguing and daunting. But how did we get here? And will we reach…
- May 17, 2017
{Infographic} Transforming Optimism on Transformation
- May 16, 2017
Transforming Optimism on Transformation
The word transformation is all the rage in business today. I suspect that’s a byproduct of another trendy word disruption . Given the speed of change ignited by start-up businesses and technology companies, many established and larger companies find…
- May 10, 2017
{Infographic} Choosing Where to Invest in Customer Experience Innovation

Joseph Michelli
Bestselling author of twelve books on Starbucks, Ritz-Carlton, Mercedes-Benz, Zappos, Airbnb, UCLA Health, and One Medical. Top 5 Global CX Thought Leader for ten consecutive years.
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