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THE

All Business Is Personal

FRAMEWORK

A human-centered approach to designing experiences that build loyalty, referrals, and lasting impact.

LASTING IMPACTThe impact you choose to makeADVOCACY AND GROWTHRepeat business and referralsTHE WAY WE SERVEThe feeling you create, drawn from your valuesCULTUREAspirations · ValuesLEADERSHIPIntent · Choices · Modeled behaviorPEOPLE · PRODUCTS · PROCESSES · TECHNOLOGYDesigned around the person being servedHuman Experience Pyramidwhat leaders build — the system
LListento what's said & unsaidEEmpathizefeel their realityAAdd Valueresourcefully assistDDelightexceed expectationsL.E.A.D. Modelwhat every person does — the delivery
Human Experience Pyramid™what leaders build — the system
L.E.A.D. Model™what every person does — the delivery
LListento what's said & unsaid
EEmpathizefeel their reality
AAdd Valueresourcefully assist
DDelightexceed expectations
The Pyramid is the system·L.E.A.D. is the delivery
JOSEPH MICHELLI

How the framework works.

The Human Experience Pyramid™ is what leaders build — the system. It rises from Leadership (intent, choices, and modeled behavior) through Culture (aspirations and values) to The Way We Serve™ (the feeling you create, drawn from your values), and on to Advocacy and Growth (repeat business and referrals) and Lasting Impact (the impact you choose to make). Its foundation is people, products, processes, and technology, all designed around the person being served.

The L.E.A.D. Model™ is what every person does — the delivery. Listen to what's said and unsaid. Empathize and feel their reality. Add Value by resourcefully assisting. Delight by exceeding expectations.

The Pyramid is the system. L.E.A.D. is the delivery. Together they turn your values into experiences customers can feel, and feel again.

Next step

Bring the framework to your stage.

Every engagement starts with a conversation about your audience and the experience you want them to build.