Why you have to earn trust!

I recently had 3 contractors give me bids on a minor home improvement project. The three bids ranged from $350 to $10,500. WOW - did these three building professionals actually bid the same job? Upon receiving these bids, I wasn't sure if the high bid reflected price gauging or if the low bid evidenced a solution which would seriously fail to address my need. Ultimately, I became confused and distrusting of the entire industry. Now fade me into the background. Our customer's have had their share of similar circumstances and they bring those experiences with them when they initiate their relationships with us. What are you doing to genuinely earn the trust of your next new customer - at the beginning of the relationship through transaction and in the ever important post transaction phase?