Persona-based journey maps serve as a research and design tool to understand the current journey of core customer segments and to find opportunities to make improvements that add value for those groups.
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August 30, 2018
Persona-based Customer Journey Mapping Infographic
Persona-based journey maps serve as a research and design tool to understand the current journey of core customer segments and to find opportunities to make improvements that add value for those groups. Persona-based journey maps serve as a research…
Written by
Joseph Michelli
Bestselling author of twelve books. Top 5 Global Customer Experience Thought Leader for ten consecutive years.
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