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August 14, 2019

Legendary Brand | What's Your Story? [Infographic]

Brands that become legends produce experiences that turn into stories and leaders at those brands actively mine those stories to create spontaneous buzz or to produce lasting epic or signature stories. Many legendary stories emerge from those who…

Brands that become legends produce experiences that turn into stories and leaders at those brands actively mine those stories to create spontaneous buzz or to produce lasting epic or signature stories. Many legendary stories emerge from those who have received extraordinary service while other stories can come from the founding of your business. Other brand stories can be told by you, in the context of your mission, vision, values or trade dress. What are the stories you are telling about your brand? What stories are being told about you by your customers? How are you amplifying those naturally occurring stories? I would love to talk to you about your legendary brand journey. Simply reach out to me here and we'll talk about your experiences and stories.

Get Me a Person by Joseph Michelli — book cover
New book

Get Me a Person

Winning Human Connection and Loyalty in the Age of AI. On sale December 8 — signed, personalized copies are available now.

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Written by

Joseph Michelli

Joseph Michelli, Ph.D., is a Certified Speaking Professional and #1 New York Times bestselling author whose books are drawn from his work inside Starbucks, The Ritz-Carlton, Mercedes-Benz, Airbnb, and Zappos. His new book, Get Me a Person, releases December 8. Signed, personalized copies available now. He helps leadership teams design human-centered, technology-aided experiences that build loyalty and referrals. Start a conversation about your team.

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