The next few weeks will be “make or break” for retailers. With more shopping occurring online (particularly through mobile devices), brick and mortar retailers are looking for ways to get people to leap from their couches and into their stores. For example, traditional retailers like Saks are creating multichannel experiences for Frozen 2 holiday window displays and Nordstrom’s flagship store in New York City now integrates (count them) seven bars and restaurants inside the retail environment. As I mention in my new book The Airbnb Way – 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging (which makes a great holiday gift in its own right – you can find out more about the book and purchase it here) the essence of any experience begins with the welcome. Here are some things to consider as you build a lasting customer relationship based on positive sales experiences.
Undeniably, as you seek to "win" this sales season, technology and online sales are increasingly important. That said, I’m convinced relationships and people still matter! I would love to talk to you about enhancing the human experience delivered by your sales team. Simply contact me here.
