Effective Visual Storytelling {Infographic}

When a brand spends 5 million dollars to air a 30-second advertisement (not including production costs) during a major sporting event, the resulting commercial should aspire to the heights of visual brand storytelling. Since so much rides on these big bet advertisements, let’s deconstruct a few of the visual storytelling offerings from the big game to see what we can learn from these monstrous efforts. I will focus on three ads from brands with which I have either worked directly or in which I’ve worked with their leaders. Those brands are Google, Microsoft, and Mercedes-Benz.