Validate, Educate, and Activate the Customer Journey Map {Infographic}

Assuming you have developed a customer journey map based on a core segment persona, you are likely expecting that this design tool will help you improve the experience you deliver to this customer group.

To maximize the effectiveness of a persona-based journey map, you must do three things well –  validate, educate, and activate.

customer journey mapping, persona-based, journey map, customer experience, service design

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Joseph A. Michelli, Ph.D. is a professional speaker and chief experience officer at The Michelli Experience. A New York Times #1 bestselling author, Dr. Michelli and his team consult with some of the world’s best customer experience companies.

Follow on Twitter: @josephmichelli

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