September 6, 2018
Save Save Assuming you have developed a customer journey map based on a core segment persona, you are likely expecting that this design tool will help you improve the experience you deliver to this customer group. To maximize the effectiveness of a…
Save
Save
Assuming you have developed a customer journey map based on a core segment persona, you are likely expecting that this design tool will help you improve the experience you deliver to this customer group. To maximize the effectiveness of a persona-based journey map, you must do three things well - validate, educate, and activate.
Joseph Michelli
Bestselling author of twelve books. Top 5 Global Customer Experience Thought Leader for ten consecutive years.
More about JosephNew writing every week or two. No filler. Unsubscribe anytime.