Small-Town Lessons on Relationship and Business Reputation [Infographic]

In the 1960s and 1970s my small hometown of Florence, Colorado was comprised of, at most, 40 businesses. The 3,000 residents preferred to shop at those establishments unless a Florence merchant left them feeling their business was not appreciated or if the merchant didn’t authentically care about the community. In those rare instances, a Florence resident would travel to the next town over (Canon City which was five times larger than Florence) or in a worse case that local would postpone making a purchase until they had reason to go the big city (either Pueblo or Colorado Springs).