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January 16, 2011

An honest letter from YOUR customer. Do you dare read it?

I KNOW that my brain works in strange ways. But for some reason, I started thinking about what a customer would say to owners and leaders about their honest wants, needs, and desires if they wrote them in a compact letter. Here's my take.... Dear…

I KNOW that my brain works in strange ways. But for some reason, I started thinking about what a customer would say to owners and leaders about their honest wants, needs, and desires if they wrote them in a compact letter. Here's my take.... Dear Business Owner/Leader: Please do what you say you will and don't make me have to come back a second time to get my needs met. Select staff that have the talent and passion to serve. Give them the knowledge to answer and anticipate my questions and needs. Treat them well, so they are more inclined to serve without hesitation. If possible reward each member of your team in proportion, not only to their sales, but to their ability to make me want to visit you again. Oh yeah, design a company where I am wrapped in caring and enthusiasm whether I spend time with you online, in-person, or on the phone. Frequently, but without being a nuisance, ask me how your business can serve me better. Thanks for listening. By the way, I was just wondering is the too much to ask? I am rooting for you.... Your Customer Anything you'd add? Are you measuring up?

Get Me a Person by Joseph Michelli — book cover
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Get Me a Person

Winning Human Connection and Loyalty in the Age of AI. On sale December 8 — signed, personalized copies are available now.

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Written by

Joseph Michelli

Joseph Michelli, Ph.D., is a Certified Speaking Professional and #1 New York Times bestselling author whose books are drawn from his work inside Starbucks, The Ritz-Carlton, Mercedes-Benz, Airbnb, and Zappos. His new book, Get Me a Person, releases December 8. Signed, personalized copies available now. He helps leadership teams design human-centered, technology-aided experiences that build loyalty and referrals. Start a conversation about your team.

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