Customer Advocacy

Why You Must Overcome Continuous Partial Attention & How to Do It!

Former Apple & Microsoft executive Linda Stone coined the term “continuous partial attention” to describe repeatedly splitting attention between multiple sources. Most of us think of this as multi-tasking. In the context of serving customers, “continuous partial attention” is a growing challenge for service professionals – mainly thanks to electronic devices. You’ve likely received subpar service…

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How to Emotionally Engage Your Customers Through Storytelling

Years ago, the late Tony Hsieh (then CEO of Zappos) invited me to present at a Zappos All Hands meeting as part of my book launch for: As always, I welcomed the opportunity to work with Tony and present to Zapponians (Zappos team members). Their high-energy culture is infectious. (To see my 14-minute Zappos presentation…

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Beyond Good Intentions – Keys to Executing for Customers

Most people want to serve customers well. However, service intentions often break down as customers seek to get their needs met. Here’s an example that a reader shared with me regarding a breakdown During a service request to get a propane gas tank filled, a well-intentioned utility company team member said she would “try” to…

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Unearthing Timeless Customer Experience Wisdom – Lessons from P.T. Barnum (Infographic)

In this week’s blog, I discussed about leveraging caring artistry. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact.

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Cornerstones of Effective Customer Service: Emotional Intelligence and Conflict Management (Infographic)

In this week’s blog, I discussed about de-escalating conflict and driving emotional intelligence. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact.

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Branded Customer Experience: How to Stretch Your Business Without Losing Consumer Trust (Infographic)

In this week’s blog, I discussed about executing well-received brand extensions. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact.

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Branded Customer Experience: How to Stretch Your Business Without Losing Consumer Trust

Let’s assume you are trying to expand your product line or improve your service delivery model. How much change should you attempt? As context for that question, here’s an excerpt from my book, The Zappos Experience Brand positioning experts will tell you that every company is given “permission” by consumers as to how far they…

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Why All Business is Personal: Keys to Humanizing Business Success (Infographic)

In this week’s blog, I discussed about humanizing the experiences you deliver. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact.

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Why All Business is Personal: Keys to Humanizing Business Success

A recurring theme throughout my career as an author, public speaker, and business consultant has been, “All business is personal.” Amidst the rush for revenue generation and product development, companies sometimes overlook the importance of fostering deep personal relationships with their employees and clientele. Here are four tips to drive sustainable success by “keeping it…

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Boost Business Success: Measuring & Rewarding Customer Engagement is a Game Changer (Infographic)

In this week’s blog, I discussed about the What,” “How,” and “Why of Customer Engagement. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact.

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