Navigating the Holiday Rush with a Relationship-First Approach
In the thick of the holiday shopping frenzy, it’s all too easy for businesses to get lost in the pursuit of sales. However, based on my experience, the true art of holiday retail is selling while also nurturing relationships. The holiday season is more than a commercial opportunity; it’s a time when people seek connection,…
Customer Experience Excellence Hinges on Knowing Your Competencies
In my youth, I wanted to be “all things to all people” or at least “most things to most people.” Slowly and sometimes painfully, my customer experience consulting career has taught me the importance of simplifying my focus. Rather than constantly adapting to the needs of every customer who contacts you, sustained success comes from…
Why Customers Leave: 5 Things To Ensure They Stay & Tell Friends
In an era where customer options are seemingly endless, the quest for loyalty is both challenging and mission critical. That journey to customer advocacy starts at the top, with leaders crafting and steering a customer experience vision. Here are five examples and tips for leaders to drive customer loyalty: Prioritize Response Times with Smart Technology:An…
Thankful Leadership – Why & How to Develop a Grateful Culture (Infographic)
In this week’s blog, I discussed about how to drive a culture of gratitude. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact
Thankful Leadership – Why & How to Develop a Grateful Culture
Five years ago, I posted the following: My parents told me, I told my children, and I suspect they will tell their children two magic words. In the United States, during this time of year, these words play prominently in family gatherings. The good news is that the magic of these words extends well beyond…
Balancing Human-Powered & Technology-aided Tools to Create Customer Loyalty & Referrals
This is the first in a series of posts on the role technology and human service play in creating repeat business and customer referrals. This initial post focuses on the strengths of technology-aided and human-powered customer experiences. Upcoming installments will highlight where and how to deploy technology and human contact across your customer’s journey. The…
Unlocking the Power of Customer Shadowing: A Must-Have Tool for Business Leaders
Most business leaders garner consumer insights by talking to and formally surveying their customers. Less frequently, leaders will seek to understand customers by watching their behavior throughout their journey. As someone who has helped brands with all types of customer listening and observation, I can speak to the value of taking time to “shadow” those…
Porter’s Five Forces and the Power of Customer Loyalty (Infographic)
In this week’s blog, I discussed about how you can drive emotional engagement. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact
Porter’s Five Forces and the Power of Customer Loyalty
Michael Porter’s “five forces analysis” is a strategic tool that’s been guiding business strategy for decades. When crafting my book Leading the Starbucks Way, I explored this framework through the lens of customer engagement and loyalty and will highlight my findings here. Porter’s Five Forces – A Quick Refresher For those unacquainted with Porter’s five…
Emotional Economics: Crafting Deeper Connections with Those You Serve (Infographic)
In this week’s blog, I discussed about how you can drive emotional engagement. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact
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