Voting for Over-Delivery: The Inspirational Power of Promises Fulfilled
Brand advertising, marketing, and sales efforts are all “promises”. The product and service experiences that follow those promises either fall short, deliver on, or exceed the promises made as customers choose to engage your brand. In a world where many make distorted claims, people are inspired by experiences and stories of those who meet or…
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The Starbucks Experience: Leadership Tips eBook
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