Day: February 10, 2013

The Couponing Experience – Are you overlooking it?

Are you a coupon clipper?  How about your customers? What role do coupons play in customer experiences?  Do they lead to commoditization or are they a component of interactive engagement? Enough with the questions lets look at the data on couponing. According to NCH (Marketing Services), the number of coupons distributed by consumer product goods…

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