Day: November 10, 2011

The Power of Story – Betabrand

I was backstage  with Chris Lindland CEO of Betabrand recently at a Zappos All Hands meeting and I couldn’t help but conclude that he may have best demonstrated the power of an “engaging story.”  In fact, I would dare to say that for awhile his entire brand with a fable without a deliverable product.  Lest…

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