Who Are Your Customers?
We don’t often think of Starbucks as being the new kid on the block. Yet, India Real Time, a blog published by the Wall Street Journal, fairly recently reported that the majority of India’s population of 1.2 billion people have never heard of it. Rather, their equivalent café experience is with Café Coffee Day (CCD)…
The Big Question – What’s Next For Our Business?
Growth and expansion are provocative words in business. They suggest all things good, abundant, and forward-moving – more revenue, more brand exposure, more leverage and influence. When seasons of success accumulate under your belt growth often feels like the next logical step, much like marriage after a long courtship. Yet, whether your business is big…
How to Speed-Train Seasonal Employees
Tis the season for…seasonal employees. This time of year temporary employees swell payroll rosters, even if only for a matter of weeks. When time is of the essence (or is nonexistent), how does your business train these new recruits to be an effective extension of your brand during the boom of commerce that engulfs November…
Five Points for Perfecting Customer Interactions
Recently I sent an email inquiry to two organizations of varying sizes from which I had an interest in their services. Both responded to my emails in a timely manner. The message from one organization was personal, robust with information, and warm. It was written by a specific individual, or perhaps generated to look like…
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The Starbucks Experience: Leadership Tips eBook
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