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Joseph's Blog

Tag Archives: customer experience lessons

Customer Experience Lessons from Television Advertising’s Biggest Day In America

Tweet First, notice the title of this blog! You will see that I didn’t mention the name by which people typically refer to the season-ending major sporting event where commercials play a central role. Therein is my first lesson: Trademarks matter. Virtually every phrase used to describe that event has been trademarked and the equity created around […]