February 2018
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Joseph's Blog

Category Archives: Customer Value

Customer Centricity is MORE than Customer Experience

Tweet Recently, I’ve been talking with clients about a critical, albeit subtle distinction – so I thought I would share it with you. Frequently, you’ll hear these two phrases used rather interchangeably. The first is customer-centricity, and the other is customer experience. From my vantage point, the latter phrase (customer experience) is a subset of […]

Customer Experience Lessons from Television Advertising’s Biggest Day In America

Tweet First, notice the title of this blog! You will see that I didn’t mention the name by which people typically refer to the season-ending major sporting event where commercials play a central role. Therein is my first lesson: Trademarks matter. Virtually every phrase used to describe that event has been trademarked and the equity created around […]

{Infographic} Retail Armageddon, Chupacabra, and Other Myths

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Retail Armageddon, Chupacabra, and Other Myths

Tweet A simple Google search for the phrase “retail Armageddon” produces 413,000 results. Many of those references are very recent. Here are just a few of the search findings from this year: May 5th, Retail Armageddon: More bankruptcies in four months than all of 2016 June 3rd, It’s a retail Armageddon as over 1,000 stores close in […]

Is Customer Service Getting Better or Worse? The Unexpected Gift of Social Media

Tweet I am a guy of advancing age (late 50s), so I am starting to sound like my father. Occasionally, I even find myself suggesting a fondness for the past by populating sentences with phrases like, “In the good old days…” Yesterday or Today But when it comes to customer service experiences, I am uncertain as […]

Complexly Simple – Success Can Breed Mediocracy

Tweet Do you want to sound smart? Then, tell your friends you read a blog this week about how metathesiophobia is bolstered by accomplishment. In other words, people who are successful often resist change. Most of us suffer from at least a smidge of metathesiophobia (the fear of change). Certain things can help the condition – […]

Want a Free Franchise? A Hypothetical with Real-World Implications

Tweet Let’s pretend I gave you a company. Awful nice of me right? Well, maybe not! The company is a chain of video stores. Remember those? If you are old enough to recall the video rental phenomena, the landscape for that industry was dominated by Blockbuster and Hollywood Video, but there were a panoply of […]

{Infographic} What’s Your Signature? The Importance of Defining Brand Moments

Tweet _________________________________________________________________ Joseph A. Michelli, Ph.D. is a professional speaker and chief experience officer at The Michelli Experience. A New York Times #1 bestselling author, Dr. Michelli and his team consult with some of the world’s best customer experience companies. Follow on Twitter: @josephmichelli

What’s Your Signature? The Importance of Defining Brand Moments

Tweet When I was asked to do a TEDx talk about a year ago, I keyed in on the message that your brand (be that your individual brand or your corporate brand) is little more than “what people say about you when you are not around.” In keeping with that message, I am excited to […]

Gratitude is a Customer Experience Differentiator

Tweet If you are a parent of young children, you probably reminded them of the importance of saying this on Halloween as they went off trick-or-treating. I also suspect your parents taught you that these are two of the three magic words. Yes, I am talking about saying, “Thank you.” Beyond Social Skills – Words […]