Customer Advocacy

The 2024 Customer Experience Thrill Ride: Trends, Projections & Tips

Looking back to 2023 and ahead to 2024, customer experience delivery appears to be continuing as a high-speed roller coaster ride. Last year, at lightning speed, AI and other technologies substantially reshaped how businesses interact with customers. So, let’s summarize consumer and innovation trends while projecting what’s likely to come this year. 2023: The Year…

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How to Finish the Year Refreshed & Engaged – Reflecting and Revitalizing

As you prepare for Christmas, I have lightly modified a post from years ago. About 32 years ago, I used to speak about managing the stress of the holidays. Those presentations were loosely based on the book Unplug the Christmas Machine: A Complete Guide to Putting Love and Joy Back into the Season. In it,…

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Navigating the Holiday Rush with a Relationship-First Approach

In the thick of the holiday shopping frenzy, it’s all too easy for businesses to get lost in the pursuit of sales. However, based on my experience, the true art of holiday retail is selling while also nurturing relationships. The holiday season is more than a commercial opportunity; it’s a time when people seek connection,…

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Customer Experience Excellence Hinges on Knowing Your Competencies

In my youth, I wanted to be “all things to all people” or at least “most things to most people.” Slowly and sometimes painfully, my customer experience consulting career has taught me the importance of simplifying my focus. Rather than constantly adapting to the needs of every customer who contacts you, sustained success comes from…

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Why Customers Leave: 5 Things To Ensure They Stay & Tell Friends

In an era where customer options are seemingly endless, the quest for loyalty is both challenging and mission critical. That journey to customer advocacy starts at the top, with leaders crafting and steering a customer experience vision. Here are five examples and tips for leaders to drive customer loyalty: Prioritize Response Times with Smart Technology:An…

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Thankful Leadership – Why & How to Develop a Grateful Culture (Infographic)

In this week’s blog, I discussed about how to drive a culture of gratitude. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact 

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Thankful Leadership – Why & How to Develop a Grateful Culture

Five years ago, I posted the following: My parents told me, I told my children, and I suspect they will tell their children two magic words. In the United States, during this time of year, these words play prominently in family gatherings. The good news is that the magic of these words extends well beyond…

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Balancing Human-Powered & Technology-aided Tools to Create Customer Loyalty & Referrals

This is the first in a series of posts on the role technology and human service play in creating repeat business and customer referrals. This initial post focuses on the strengths of technology-aided and human-powered customer experiences. Upcoming installments will highlight where and how to deploy technology and human contact across your customer’s journey. The…

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Unlocking the Power of Customer Shadowing: A Must-Have Tool for Business Leaders

Most business leaders garner consumer insights by talking to and formally surveying their customers. Less frequently, leaders will seek to understand customers by watching their behavior throughout their journey. As someone who has helped brands with all types of customer listening and observation, I can speak to the value of taking time to “shadow” those…

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Porter’s Five Forces and the Power of Customer Loyalty (Infographic)

In this week’s blog, I discussed about how you can drive emotional engagement. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact

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FREE RESOURCES

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