Categories

May 2017
M T W T F S S
« Apr    
1234567
891011121314
15161718192021
22232425262728
293031  

Joseph's Blog

Category Archives: Customer Advocacy

{Infographic} Out with the old, in with the new and not so new

Tweet

Out With The Old, In With The New And Not So New: 3 Trends to Consider In Customer Experience Delivery

Tweet Are you ready for conversational commerce, digital gifting, and secondhand markets? Great customer experience brands are constantly tracking macro-changes in consumer behavior and trying to determine if an emerging trend is simply a fad (hot for the short run but soon to fizzle) or a meaningful pattern worthy of infrastructure investment. Here are three […]

{Infographic} What Are Your UICs?

Tweet

What are Your UICs? Lessons from American & United Airlines Customer Experience Debacles

Tweet I call them UICs (unique industry challenges) and I see them as foundational issues that must be overcome to deliver outstanding customer experiences. Recently, high profile incidents at American Airlines (a confrontation between a flight attendant and a mother with two children as well as another passenger overheard the flight attendant’s behavior concerning the […]

{Infographic} A Contrarian View on the United Airlines Customer Nightmare

Tweet

A Contrarian View on the United Airlines Customer Nightmare (We all have a role to play)

Tweet I was going to write a blog about all the missteps involved in the United Airlines customer experience disaster. Then I started seeing an “abundance of critics” rushing out of the woodworks – some of whom clearly have never tried to help a company strike a balance between customer needs and profitability. With all […]

{Guest Post} Emotional Analysis Of Customer Feedback: The Missing Link

Tweet According to Bruce Temkin’s 2016 study, after a positive emotional experience, customers are 15 times more likely to recommend a company. 15 times more likely! That’s a huge difference. Not surprisingly, emotion analysis is receiving a lot of buzz. But do the current solutions deliver on the key question that companies should be asking themselves: […]

{Infographic} Getting More Referrals

Tweet

Getting More Referrals = Letting People Your Customers Care About Know About Brands That Care About Them

Tweet In last week’s blog, I made a distinction between “likely to recommend” and “actually recommend.” I also suggested that from my vantage point the Net Promoter Score® (which is calculated using a single question about likelihood to recommend) has greater predictive value for customer loyalty (return business and future spend) than it does about […]

{Infographic} Likely to Recommend vs. Actually Recommending: Loyalty vs. Advocacy

Tweet