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Joseph's Blog

Tag Archives: Service-Centric

Customers Aren’t Always Right: Courageous Leaders Need to Be

Tweet I love serving customers and helping businesses create loyalty-building customer experiences. HOWEVER, service does not mean customers should be given the power to ABUSE those that serve them. It is one thing to be customer-centric (striving to build customer loyalty by helping your people, processes, and technology deliver customer engagement) and quite another thing to let your […]

Beating the Giant: It’s as Simple as Artisanship

Tweet I suspect you’ve heard the phrase, “dollars to donuts.” From my research, its earliest reference occurred in 1876 and typically implies a wager where you are so certain of a bet that you are willing to gamble losing dollars (something of higher value) for the prospect of winning donuts (something of lower value). In […]

Beating the Giant: It’s as Simple as Artisanship {Infographic}

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Make the Experience Faster and More Personal

Tweet I have been involved with Starbucks since 2004, beginning with initial research I conducted for my first of two books about them (The Starbucks Experience). During my more than a decade relationship with the brand, I’ve never ceased to be amazed by the commitment of Starbucks leaders when it comes to continuous improvement for both the […]

Pokémon Go: How to Launch Experiences that Maximize Technology and Social Interaction

Tweet Let me guess, you’d like your prospective customers to learn about your products or services WITHOUT you having to invest a bundle of money in marketing! Hmm…let’s think about a recent product launch that fits that description. How about learning from the makers of Pokémon Go? Days before it’s release, millions of posts began […]

Show Me the Money: The Why of Customer Experience Excellence {Infographic}

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Three Lessons in Branding from Will Smith {Infographic}

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Brand Independence Day: Staying in the Black from One of the Men in Black

Tweet While I have many mentors when it comes to business success, branding, and customer experience delivery, seldom do I look to actors or actresses to give me wisdom in these areas. Recently, however, I was taken aback by the succinct and powerful branding perspective offered by Will Smith. Will Smith started his career as a rapper in […]

Branded Customer Experiences {Infographic}

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Countering Terror with a Service Heart

Tweet Yet again the world is rocked by a terrible and senseless mass shooting.  In a community not far from me in Central Florida, innocent men and women entered a business not expecting to run out in horror, be carried out in pain, or not walk out at all. The media will spotlight the human […]