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Joseph's Blog

Tag Archives: Customer Experience Design

Make the Experience Faster and More Personal

Tweet I have been involved with Starbucks since 2004, beginning with initial research I conducted for my first of two books about them (The Starbucks Experience). During my more than a decade relationship with the brand, I’ve never ceased to be amazed by the commitment of Starbucks leaders when it comes to continuous improvement for both the […]

Make the Experience Faster & More Personal {Infographic}

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Pokémon Go: How to Launch Experiences that Maximize Technology and Social Interaction

Tweet Let me guess, you’d like your prospective customers to learn about your products or services WITHOUT you having to invest a bundle of money in marketing! Hmm…let’s think about a recent product launch that fits that description. How about learning from the makers of Pokémon Go? Days before it’s release, millions of posts began […]

Pokémon Go: How to Launch Experiences that Maximize Technology & Social Interaction {Infographic}

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Show Me the Money: The Why of Customer Experience Excellence

Tweet It sounds like a good idea. Striving to deliver great customer experiences intuitively seems like smart business, doesn’t it? Intuition, unfortunately, doesn’t necessarily pay the bills! So should you invest money in programs designed to improve the engagement and loyalty of your customers? If so, where should you invest for the greatest return? One need only […]

Show Me the Money: The Why of Customer Experience Excellence {Infographic}

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Branded Customer Experiences {Infographic}

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Personal Brand Vetting – THEY are Listening

Tweet As I help business leaders deliver branded customer experiences, I often start with the premise that brands are nothing more than what people say about us when we’re not around. From there, I work with leaders to determine what they want to be known for and what they want to hear their customers say […]

Don’t Invent – Innovate: The Art of Resolving Human Need {Infographic}

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Countering Terror with a Service Heart

Tweet Yet again the world is rocked by a terrible and senseless mass shooting.  In a community not far from me in Central Florida, innocent men and women entered a business not expecting to run out in horror, be carried out in pain, or not walk out at all. The media will spotlight the human […]