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Joseph's Blog

Monthly Archives: November, 2016

Legacy Schmegacy – What Will You Be Known For?

Tweet Political pundits recently have been opining about the likely legacy of various global political leaders including Fidel Castro and President Barack Obama. Certainly, the word legacy seems fitting for leaders who play on the world stage, but what about the rest of us – ordinary people trying to lead our families, communities, and businesses? Is […]

Thanksgiving & Your Business Year-Round {Infographic}

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Thanksgiving & Your Business Year-Round

Tweet Author Melody Beattie once noted that: “Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend. “ I’ve taken the […]

From Online Search to Conversation and Then From Conversation to Sale {Infographic}

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From Online Search to Conversation and Then From Conversation to Sale: The Importance of Channel Relevance

Tweet Writing in Automotive News, Vince Bond, Jr. asks a question that is mission critical for many businesses today, “How do you quickly turn an Internet search into a conversation and turn that conversation into a sale?” In general, I believe all marketing involves disruptively creating interest. Once a prospect demonstrates that interest (for example […]

Voting for Over-Delivery: The Inspirational Power of Promises Fulfilled {Infographic}

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Voting for Over-Delivery: The Inspirational Power of Promises Fulfilled

Tweet Brand advertising, marketing, and sales efforts are all “promises”. The product and service experiences that follow those promises either fall short, deliver on, or exceed the promises made as customers choose to engage your brand. In a world where many make distorted claims, people are inspired by experiences and stories of those who meet […]

Connecting With The Need To Connect: Watching People Eat Online

Tweet In his 1943 paper, “A Theory of Human Motivation”, Abraham Maslow foreshadowed a key ingredient to modern customer experience design. In essence, once you are able to meet a customer’s basic or functional need…there are higher needs you can address to drive their loyalty with your brand. Assume for example, that you and a […]