Categories

May 2014
M T W T F S S
« Apr   Jun »
 1234
567891011
12131415161718
19202122232425
262728293031  

Joseph's Blog

Monthly Archives: May, 2014

How to turn problems into customer loyalty

Tweet I recently visited a store to make a return.  I suspect that few people relish this particular type of retail encounter – not the employees, not the customers. Both sides often seem prepared for a debate at best and an argument at worst.  It is an unexpected relief when the experience is seamless. The […]

How to Float a Complaint

Tweet Imagine – a picturesque resort retreat near a lake. To take full advantage of its serene surroundings, the resort offers canoes in which guests can paddle onto the lake to enjoy nature’s splendor. You are all set to hop in a canoe and enjoy the nature at her best but despite unused canoes at […]

Guest blog by Bradley Taylor: Is lack of marketing education letting your firm down?

Tweet It is my pleasure to introduce you to my guest blogger from over the pond. Bradley Taylor joins us from Derby, England to discuss the risks of limited marketing knowledge…. Is lack of marketing education letting your firm down? Many firms lose potential clients and business partners as a result of poor marketing strategies. […]

Who Are Your Customers?

Tweet We don’t often think of Starbucks as being the new kid on the block.  Yet, India Real Time, a blog published by the Wall Street Journal, fairly recently reported that the majority of India’s population of 1.2 billion people have never heard of it.  Rather, their equivalent café experience is with Café Coffee Day […]

Salespeople are the Real Super Heroes

Tweet Jeb Blount, author of People Buy You was kind enough to offer a guest blog for your enjoyment this week.  I will provide my blog later in the week but am grateful to be able to share Jeb’s thoughts… Let’s get real. The world continues to wallow in an economic malaise where unemployment is […]

The Conundrum of Consistency: When More Becomes…More of the Same

Tweet Consumers value consistency.  Consistency of service, consistency of product, consistency of availability, particularly when we travel.  But consumers also value the unique and, of late, the local – that feeling of having discovered a secret gem.  As a business owner, how do you cater to this perplexing paradox? Many brands enter communities and appear […]