March 2016
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Joseph's Blog

Monthly Archives: March, 2016

Through the Mirror of Your Customer

Tweet Astronaut Eugene Cernan once said, “If you begin to think you’re something you’re not, you’re looking in the wrong mirror.” In my opinion, many industries have been looking in the wrong mirror for a long time! Soberingly, those businesses are being forced to see themselves anew – in a reflection of the perceptions of […]

Through the Mirror of the Customer Experience {Infographic}


The Power of Video in the Field of Customer Service {Guest post by Alleli Aspili}

Tweet Living in the information age where there’s YouTube, from which hours are consumed for entertainment, as well as different social media platforms like Facebook and Twitter—everything has evolved to accommodate a more visual and tech-savvy generation. Companies, together with their tech support divisions should consider incorporating videos in their operation, as it has become […]

Predictability in an Unpredictable World: Consistency and the Power of Brand

Tweet Based on the opinion of many people far smarter than me, it appears that humans have been on a journey to bring order to chaos from the beginning of time. In fact, the great graphic artist M. C. Escher once noted “we adore chaos because we love to produce order.” So think about the […]

Predictability in an Unpredictable World {Infographic}


How to Lead a Rising Star {Guest Post by Mike Figliuolo}

Tweet Today’s guest post is by Mike Figliuolo, co-author of Lead Inside the Box: How Smart Leaders Guide Their Teams to Exceptional Results (you can get your copy by clicking here). You can learn more about Mike and the book at the end of the post. Here’s Mike: Erin joined your team about a year […]

Which Should Come First?

Tweet Did you hear the one about the employee who was about to be recognized for his 20th year of service, only for his supervisors to find that he hadn’t shown up for work in the last 6 years? If only this was the set-up for a joke and not reality! Clearly that man’s employer […]

Which Should Come First? {Infographic}


Why Companies Need to Bring Mobile Technology to the Marketing Table {Guest Post}

Tweet Mobile technology has reached unprecedented levels on innovation. Products like Google Cardboard are revolutionizing virtual reality, and yearly location-based innovations are creating astounding utility. In 2016, mobile marketing will be a must-have by many businesses. Media-centric advertisements, immersive SMS and dynamic social media environments are to be expected. Companies are urged to adopt mobile […]

Not Hand Size – Heart Size: The Art of Engagement and Loyalty

Tweet While political candidates have been making headlines challenging one another on the comparative “size of their hands” – a client of mine has demonstrated it really is the size of one’s heart that matters. I am honored to say I know and work with a company from Sheboygan, Wisconsin whose leaders care so much […]