Day: August 20, 2014

How to Create Experiences through Personalization, Sharing, and Social Platforms

I am sure it is not news to you that Coca Cola has been facing declining sales numbers for a considerable stretch thanks to consumers who are less inclined to want sugar based carbonated drinks.  That trend notwithstanding, Coke’s global presence and marketing strength have allowed it to offset many of the company’s revenue losses…

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