Sex Doesn’t Sell that Well! – How to make real visceral connections with customers
I have long been an admirer of the work of Martin Lindstrom. As you probably know, Martin is a revolutionary thinker in the area of consumer behavior, branding, and neuromarketing. In fact he worked with a group of 20 noted scientists to conduct a 3 year 7 million dollar study that used state-of-the-art brain scanning…