Leadership guru Brian Tracy has been kind enough to endorse a number of my books and I have looked to him for wisdom throughout the years. One of my favorite quotes of Brian’s is “Set peace of mind as your highest goal, and organize your life around it.”
The older I get the more value I see in creating “peace of mind” for oneself and for others. In fact. consumer trend data in the and research on “emotional value” make a case for being in the “peace of mind business.”
The rise in consumer skepticism is a direct result of many companies selling a promise that they frequently fail. You know the ads that make you think a product or service will make you smarter, taller, thinner, more attractive and rich – when in truth the only person getting rich is the company that lured you in.
I have been asking my team and individuals in the businesses with which I work how can you assure your customers “peace of mind?” How can you guarantee that customers will get what they ask for and not have to worry about or follow-up with you to get there needs met? How will customers know that you care about them at a level where they don’t need to constantly monitor your deliverables?
The world is complex, the demands on all of us are high and extraordinary customer experience companies make life easier and more peaceful for those they serve.
It’s time to see “peace of mind” as a value-add that distinguishes ordinary from extraordinary customer experience businesses. So, how would you rate on a 1-10 peace of mind scale?